Founder and CEO. Welcome, so happy to have you here.

My career in marketing spans two decades working on some of the world's biggest entertainment IP. Harry Potter, The Summer I Turned Pretty, Lord of the Rings, The Hunger Games, PAW Patrol, Twilight, Batman, Superman, Aquaman...you get the picture. Across those projects I've been responsible for anything and everything - social, creative, community, paid, PR, events, video. Every tool in the box, to effectively:

CREATE, ENGAGE and INSPIRE FANDOMS 

This is where I'm truly in my element - but the principles that drive great fandom marketing, strategy, transparency, getting it done, apply to every brief I take on.

After years on the front lines, I started The Good Egg Group with a simple idea - that the best work happens when the right people are doing it.

Right now it's just me - but in the future, if I do this right it'll still just be me. If I can't deliver something in its entirety as a single consultant, that's where the Group comes in. I'm building a network of individual contributors and small agencies to make sure the BEST people are delivering a project, not just the ones with capacity - people who, like me, want to work a little differently and not spend hours of unpaid overtime working for 'the man' (metaphorical man, not literal).

That's it, it's that simple. I know exactly who I'd partner with, and what your experience as a client needs to be.